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                      Last Update: Friday June 5, 2020

                      Bring all the good businesses along...

                      Table of Contents

                      Change the Way We All See Business

                        1.   An Overview
                        2.   National media's negative portrayal of business
                        3.   Lift up more positive role models
                              Reward the good;  ignore the bad.
                        4.   Drive up  local ratings

                      Change the Way We Work Together

                        5.   Lead the 24x7 convergence 
                        6.   Collaborate after every broadcast
                        7.   Ask the hard questions and get real answers
                        8
                      .   Index all the good businesses
                              Let no business fail for lack of help

                      Change Ourselves:  Everybody is a Producer.

                        9.    Provide even more value for members
                               Get involved with your PEG and PBS stations

                      10.   Help create sustainable businesses

                      11.   Authenticity and transparency
                      12
                      .   New models, new businesses

                      Key References:

                      An Open Letter
                      Homepage for this presentation

                      We can know the good companies. 

                      We can turn our backs to the bad.

                      1.  "The Good, the Bad and the Ugly"

                      Forever an archetype, the film with Clint Eastwood, Eli Wallach, and their gang, called The Good, The Bad and the Ugly,  personifies our culture.  The Bad and the Ugly have gotten respect. Ethics and integrity get lip service -- they're hardly seen as an asset.

                      If we judge from most of the daily news shows and the most-watched television and cinematic productions, the very pillars of democracy and capitalism are being seriously undermined by much of the media every day. Strange things have happened. Enron almost seems to have become a bellwether for our time.

                      The effects on our culture and the global culture are devastating. Cultural wars have been rebirthed at every level. Perhaps simple efforts, like the ideas represented within these pages, could help to reverse the damage that's being done.

                      Again, as we go forward, each National Trade Association is in an even stronger position to help shape the future of their industry and Main Street.

                      2.  The Unique Fabric of Every Community

                      Good people need to come back in style once again. We end where we began, looking for the best role models and teachers among us.

                      3.  Change the stats

                      Today over 70% of all business will fail to transition to the next generation. The intangibles, especially the goodwill, are lost forever. What would happen to the fabric our our communities if 70% of all businesses did transition to the next generation?

                      One might guess that we would have an employment shortage overnight.

                      And although true, the backbone of the web, the convergence that makes it possible to do telemarketing in the USA from India, also makes it ever more possible for small businesses to do business around the world with employees scattered in every corner.

                      4.  Comments & Questions

                      You are invited to ask questions and receive direct answers.  Your feedback is very important. 

                      Over the years, the feedback of our viewers has been most encouraging.

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