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                      Last Update: Thursday June 11, 2020

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                      Stay Close to Your Best Customers

                      Dallas, Texas: Meet wine enthusiast, Bob Orenstein; he started his business to serve people who, like himself, love fine wine. But, it was not easy. Learn how perseverance paid off. Slowly his company served hundreds of thousands of customers around the world. He  became the  authority on wine accessories and his customers began to depend on him to find items they could not find elsewhere.

                      From a spare bedroom of his condominium in 1983, it took him over ten years to break into the domain of the fast-growing businesses. He talks about business basics -- delivering quality products and extraordinary service.

                      Go to all the Key Ideas and Video for this episode...
                      Go to the homepage for this episode of the show...

                      1. Review the key ideas within the episode, Protecting Your Priceless Data.

                      2. Intellectual Property is under attack from every quarter.
                           There are eight key ideas to review.

                      3. Become an e-culture.   Develop BICEPS for the future today.

                      Eight steps to protect your data and your business.

                      Meet Symantec, Art Wong
                      Step 1: Adopt
                      Suzanna Persa, Danceworks Studios, Redmond, Washington
                      Step 2: Prepare
                      David Perry, Global Director of Education, Trend Micro, Tokyo and California
                      Step 3: Protect
                      Robin Matlock, McAfee, Santa Clara, California
                      Step 4: Appoint
                      Protect Your Priceless Data
                      Step 5: Keep Out
                      Ron Busch, systems and security guru
                      Step 6: Inform
                      Lori Newman of Microsoft
                      Step 7: Update
                      Glen Bieley of Madison Park Greetings, Seattle
                      Step 8: Stand

                      1.  Solid business owners selected by their communities answer questions.

                      2.  Since 1994 in the USA this weekly, half-hour television show has aired.
                           on PBS stations*; and, it airs on the Voice of America around the world.

                      3.  These videos are in 40+ best-selling college textbooks for business.

                      Go to the homepage for the show...

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