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                      Last Update: Friday June 19, 2020

                      Projecting Your Success in New Ventures

                      Well-grounded visionaries change the world.

                      Detroit, Michigan:  This is a story about good things happening to good people, yet in this episode we learn that there's no alchemy in Diversified Chemical's success. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

                      Arnold Joseff and George Hill opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

                      When George Hill and Arnold Joseff decided to stop being sales-driven and to become innovation-driven, the entire business was totally reinvented. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.

                      These two broke the mold then reinvented it.

                      Go to all the key ideas and videos ...
                      Go to a homepage for the episode...

                      Answer: Small business.  Why? "...it's the best hope of democracy.   Building your own businesses teaches a set of virtues..."         And more.

                         There are eight steps to start, run, grow, and exit your business.


                      Step 1: Dreaming

                      Joe Dannis, DawnSign Press, San Diego
                      Step 2: Starting

                      Yvonne LaFleur, founder, Yvonne LaFleurNew Orleans
                      Step 3: Selling


                      Step 4:  Growing

                      Meet Joe Kruetz, founder, County Commerce Bank, Ventura, California
                      Step 5: Employing

                      Ahmad Chebbani, founder, Omnex Accounting, with the Mayor of Dearborn, Michigan
                      Step 6: Scaling

                      Nicole Miller and Bud Konheim, founders, Nicole Miller Fashions, NYC
                      Step 7: Sustaining

                      Angels_RemigiusShatas.jpg
                      Step 8: Exiting


                      »  2000± videos about best business practices
                          from 14+ years of episodes of the show on PBS stations*

                           The show has also aired around the world through the Voice of America.
                           All on-location insights from small business owners selected by their community.
                           Learn about the power of business and how values motivate them.   More...


                      »  Key things to do here:  First, be our guest. That's free. 

                           Or, become a member:
                           1.   Register your entire business (and everybody in it).
                           2.   Have an idea for a business?  Just starting? Do a reality check!
                           3.   Follow the best practices of others.  Grow your business, click here.


                      More things to do here:   Find Your Step -- Start: 1-2-3-4 or  Grow: 5-6-7-8  
                      Learn more about the television series.    Learn about the Baldrige Award   More...

                      Key question:  How do I start my own business?
                      Key question:  How do I grow my business?   


                      Working letter to President Barack Obama


                      Go to a prior episode of the show.


                      * Including NJN-TV (NYC, NJ, Phllly, KCSM-TV (San Francisco), WOUC-TV (Ohio)
                         TONIGHT:  City Channel 25, Milwaukee, 6 PM, and Saturday, 8:30 AM & 9:30 PM

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