Ask, "How do I find new customers."

George Hill answers, Become a Magnet for Talent

Detroit, Michigan:   A real chemistry lesson  is to learn how George Hill and Arnold Joseff turned rust into riches using the basic elements of friendship, innovation, and a dream for making their community and the world a better place.

Founded in 1971 in a riot-torn and rundown part of Detroit, today, Diversified Chemical Technologies, Inc. is a holding company for four subsidiaries, employs 200+ people and generates over $70 million in annual sales.

The earliest chemistry in this story is a very personal one. George and Arnold, friends since high school, began with a vision and transformed it into a set of businesses that produces sealants, adhesives, and products and parts from recycled rubber and other composites; one of their businesses also distributes paper products.

In this seemingly disjointed amalgamation of ventures lies a cohesiveness of principles and values that firmly adheres customers, suppliers, employees and the community to this homegrown business.

This is a story about good things happening to good people, yet in this episode we learn that there’s no alchemy in Diversified Chemical’s success. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer’s expectations and exceed their customer’s requirements.

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