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                      My Library and Courses
                      Last Update: Monday June 8, 2020

                      Advertising As Art

                      Index of a few letters by topic and author

                      Topic                   Focus / Author               Episode

                      Critics                Internet / Gloria              Internet Basics
                                                Mo's / Joseph                  Mo's

                      Education          College / Thomson           Favorites #1 & #2
                                                HS / Coyman                   Related episode
                                                HS / Bonetti                     Chocolate Crickets
                                                Learn from All           

                      Help!                 Internet / Bernadette    Staying Power

                      Indexes             Index of Learning Companies

                      Industries          Type of Business:  Restaurants

                      Key Ideas          Cash Flow / Gardiner       Many
                                                Compensation                  Many
                                                Financials / Stickney         Related episode
                                                GPS-based Cities              $0-to-$1B
                                                Incubators / Shamiso
                                                Podcasts / Gardiner
                                                Retirement / Anderson
                                                Services  (Professsional)   Many
                                                Advertising, Architecture, Animation, Design
                                                SWOT Analysis / Anderson           

                      Paths & Steps   An Idea / Jason
                                               Start Up / Cope

                      Producers         We are all Producers

                      Thanks              From Cliff Prescott, Fat Towels

                      A few Open Letters over the years

                      February 27, 2015: Advertising As An Artform (this page)

                      December 2014:  Taking on the Crisis in the Middle East

                      August 14, 2012:  The US Budget, Deficit, and Innovation

                      March 22, 2012: Log in to update your account

                      November 16, 2011: Sergey Brin, Google

                      August 2011:  Economists are clueless!?!  But, you're not!

                      August 2011:  We all must participate (Barack Obama)

                      25 July 2011:  NYT Nick Kristof, Bonuses for Billionaires

                      July 2011:  Economic Development Project for the 30/90

                      February 2011:  Arne Duncan, US Secretary of Education

                      September 2010: Stephen Hawking and Len Mlodinow's
                      Grand Design: It is not as grand as they think.

                      March 2009:  60/60:  A Beginning for GPS-based Cities
                      Referred to as Priceless-Cheap Real Estate, this letter might be considered the simple beginning of a billion-dollar idea.

                      January 2009: President Barack H. Obama
                      Encourage the unemployed to start a business

                      October 2008: Hugh McColl, Jr., a Chairman, Bank of America on "60 Minutes" says"There is nothing good about being small."

                      May 2007:  New York Times Launches Small Business Video based entirely on the Small Business School episodes

                      Friday, February 27, 2015
                      Updated and Redelivered: March 3, 2015

                      References
                      YouTube -  https://www.youtube.com/watch?v=PXPyIv2WLdI
                      Behind the scenes - https://www.youtube.com/watch?v=8XHvuKQNMfk
                      Twitter -  https://twitter.com/Vistaprint
                      Analysis -  http://great-ads.blogspot.com/2015/02/vistaprint-celebrates-bond-of-father.html
                              

                      Robert Keane
                      CEO, founder
                      Vistaprint, Lexington, Massachsuetts

                      Dear Mr. Keane: 

                      Congratulations on your 20 year legacy.  Most people, including my wife and I, just shut it down and move on.  The question for all of us is, once you start, how do you take your equity out but leave the heart in, make it stronger, and gracefully depart and be the mentor - wise counselor thereafter.    

                      Your advertising campaign with Charlie Barrett is sensational.

                      Of course, Charlie will face the same problem his father faced when he (Charlie) went off for greener pastures.  We would all cry if our legacy walked out the door. Now that he's back, what can Charlie do to take Barrett & Sons to the next level?    ...how will he handle his dad's aging?  ...how about his own children?   ...franchising?  ...IPO?  You could build on this advertising campaign and have Charlie do it all. 

                      Perhaps there is some product that Charlie can create that every grocer in the world wants to carry.  Stonefire Tandoor Baked Naan is a fine example (it's a favorite of mine). If you, Vistaprint, keep all these developments in house (as you have done to date), and if you have your viewing public help Charlie come up with that "perfect" product, you all could end up diversifying!    

                      The song and lyrics can change with every new ad. 

                      You'vre started the process of rebranding Vistaprint.  Liam Shannon,  Kim DiVincenzo, Maura Larose, and Greg Gray are to be congratulated (of course, along with you).  You have a platform.  How can everything about that platform become more provocative, deep, and caring?  If you can get your current music and lyrics out from the ad -- perhaps you can make stars out of Sheldon Mirowitz (Verite Music) and Matthew Koma  (singer).  As the story grows, the father and son, Simon Slater and Stuart Neal, could become stars as well.     

                      Yes,  congratulations indeed.  We are all anxious to see what you do with your rising stars. Best wishes.

                      Most sincerely,

                      Bruce    



                      ------------------------------
                      Bruce Camber
                      Small Business School, the series once on PBS-TV
                      throughout the USA and VOA-TV around the world

                      http://www.zhai360.cn

                      PS.  Who wrote the lyrics?   ...Sheldon Mirowitz?    

                      "Time is moving at the speed of light
                      Engines cold, the fires bright
                      Miles and miles we go tonight

                      Hold on tight

                      There are things we cannot know
                      How far it is we have to go
                      Found a space we need to grow
                      Until we go home

                      There will always come a time
                      You probably thought I lost my mind
                      When the light obscures the view
                      The dreamer searches for a clue
                      Looks to find somewhere that's true
                      What to do.....

                      Oohhhh oohhhh oohhhh

                      Miles and miles to go tonight

                      Mmmmm oohhh

                      Hold on tight
                      Hold on tight
                      Hold on tight

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