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                      My Library and Courses
                      Last Update: Wednesday June 10, 2020

                      STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS (SWOT)

                      Index of a few letters by topic and author

                        Topic             Focus / Author             Episode

                      Critics                Internet / Gloria              Internet Basics
                                                Mo's / Joseph                  Mo's

                      Education          College / Thomson           Favorites #1 & #2
                                                HS / Coyman                   Related episode
                                                HS / Bonetti                     Chocolate Crickets
                                                Learn from All           

                      Help!                 Internet / Bernadette    Staying Power

                      Indexes             Index of Learning Companies

                      Key Ideas          Cash Flow / Gardiner       Many
                                                Compensation                  Many
                                                Financials / Stickney         Related episode
                                                Incubators / Shamiso
                                                Podcasts / Gardiner
                                                Retirement / Anderson
                                                Services  (Professsional)   Many
                                                Advertising, Architecture, Animation, Design
                                                SWOT Analysis / Anderson           

                      Paths & Steps   An Idea / Jason
                                               Start Up / Cope

                      Producers         We are all Producers

                      Thanks              From Cliff Prescott, Fat Towels


                      Our letters to you

                      60/60:  A Proposed Beginning for GPS-based Cities
                      Also, referred to as Priceless-Cheap Real Estate.  This letter might be considered the simple beginning of a  Billion-Dollar Idea.

                      Architecture of the future website
                      Websites constantly evolve. This one started in December 1994
                      and it evolves daily.

                      Co-sign this letter to President Barak Obama
                      Encourage the unemployed to start a business

                      Hugh McColl, Jr., former Chairman of Bank of America
                      on "60 Minutes" says there is nothing good about being small.

                      New York Times Launches Small Business Video
                      based entirely on the Small Business School episodes

                      Storytelling & Metaphor from Bruce Camber
                      To Anne Douglas, On the Edge, Aberdeen, Scotland

                      Favorite letters throughout the years:

                      On spending hours on this website!
                      Joanna Reed, Reed's Marine, Lake Chelan, Washington

                      About leadership.  Do you have what it takes?

                      Meet Keith Grint and many owners.  Letter from Alan Preston.


                      Our open letters... reflections on these days

                      "Dear Mom"  Thoughts on Mother's Day   The Family Apron

                      STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS  (SWOT)

                      MAY 1, 2007

                      Dear Bruce and Hattie,

                      After so many years in development, Mona and I have proudly announced  http://www.mybizchek.com for emerging and growing businesses.  MyBizChek is a dynamic SWOT analysis tool to assist entrepreneurs -- any owner or business operator --  to conduct a comprehensive analysis of their business  strengths, weaknesses, threats and opportunities. Online.  In private.  24-7.

                      We have experienced many ups and downs during the development process for bringing MyBizChek online.  More-than-once we have wanted to quit in despair, but something or someone would step forward to drive us toward our goal.  

                      Among the “someone’s” were you three -- Bruce, Hattie and Small Business School.  When in doubt we would often turn to the principles that drive you and those business owners, the stars of each episode of the show.  Your focus on  companies that represent the best in business --  their sound business practices, their insatiable desire to contribute to their people and their community; and, above, all to represent the highest standards for business practices -- helped us to keep moving ahead.

                      Admittedly, we are not “star power” yet.  But with MyBizChek we firmly believe we offer a business tool that can help businesses who aspire to excellence to achieve their goals.

                      We appreciate your past encouragement and wish you both continued success.

                      Best Regards,

                      Lyle Anderson

                      Lyle M Anderson, President
                      AGI-NuTekWorld
                      20313 Ridge Road SW
                      Vashon, WA 98070

                      Our Response

                      Dear Lyle and Mona:

                      Congratulations indeed!  Your product is a perfect sequel to the episode about financials.  If  people do know how to read their financials, they'll never know what the deep source of their strengths or weaknesses!    But much more than tracking key ratios, we all should be doing a SWOT analysis at least every quarter and everybody on our team, especially our CPA, banker, and best business partners, should be part of it.

                      Once you have great testimonies to add to your letter, please send them along and we'll add them right here.

                      We wish you well with the launch.  The web site looks great!

                      Best wishes for a brilliant launch of the product!

                      Warmly,

                      Bruce

                      Bruce Camber, executive producer,
                      Small Business School, Inc. (SBS)

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